This article from Morgan Vawter, Global Vice President of Data & Analytics at Unilever, serves as the foreword to The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, by Eric Siegel. Morgan will present a keynote at Machine Learning Week, June 4-7, 2024 in Phoenix, AZ – where registrants will receive […]

 Originally published in Harvard Business Review Machine learning might be the world’s most important general-purpose technology, but it’s notoriously difficult to launch. Outside of Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing? A specialized business practice suitable for wide adoption. This article […]

  Listen to Eric Siegel, former Columbia University Professor, discuss his book The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Radio show: Bloomberg Businessweek Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan. Click here to listen to the full 10-minute segment Transcript: 00:00 Speaker 1 This is Bloomberg Business Week with […]

 Originally published in BigThink, Feb 12, 2024.  Excerpted from The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (February 6, 2024), published by The MIT Press. The ML (Machine Learning) industry has bitten forbidden fruit: It has chosen to promote itself as AI, an ill-defined umbrella term that includes ML within its […]

 Originally published in Fast Company, Jan 5, 2024. Eric Siegel had already been working in the machine learning world for more than 30 years by the time the rest of the world caught up with him. Siegel’s been a machine learning (ML) consultant to Fortune 500 companies, an author, and a former former Columbia University professor, […]

 No question about it: We, as consumers have our favorites, and as a marketer, you would certainly hope that your establishment will be top of mind when shopping decisions are being made. The fact is that while a consumer might enjoy transacting with you, if they like your competitor somewhat more, you may be in […]

    In 2023, as a visiting analytics professor at UVA Darden School of Business, I developed and “field tested” a curriculum supplement designed to augment introductory data science courses so that they cover the business-side execution of machine learning projects – the know-how needed to ensure successful deployment. In this article, I motivate and […]